After almost a decade spent working with the world’s leading luxury brands, we’ve developed a signature approach to localisation.
Our purpose? To ensure that every new client who interacts with your brand across oceans, continents, and languages, is equally moved by what you do. We believe in powerful experiences.
Experiences where each product builds a strong emotional connection with its intended, forging a close bond between brand and client, where your client knows they are being listened to and understood.
We capture the subtle nuances of who you are and deliver it in a way which nurtures these emotions, carefully positioning your brand within a new marketplace.
Who we work with
Our clients are exclusive high-fashion, cosmetics, fragrance, fine jewellery, travel, hotelier, and real estate brands. We provide both the essential roadmap and the content you’ll need to captivate your customers, through the creation of brochures, website content, product descriptions, catalogues, marketing materials, social media content, and blog articles. These materials are delivered in accordance with our signature methodology.
During our very first interaction, our one goal is to understand your brand’s universe. What you do. Why you do it. And where you’d like your brand to travel, meet, and delight new clientele.
We design a roadmap, working back from your global vision to where you are today. We leverage our experience in the world of translation, globalisation, and localisation, to make tailored recommendations around your timeline, approach, and market penetration strategy.
Before we get started, it is crucial to touch the ground and carry out research to build a more informed approach. This helps to avoid setbacks and will optimise your return on investment.
We will use this research to evaluate which options are most appropriate for you: whether that’s writing copy directly in your target language from scratch, or translating your materials. This is why the research phase is essential; you will gain key insider knowledge about your audience and their desires, to make more impactful decisions.
We believe that consistency of purpose, vision, and aesthetic are pivotal in creating a lasting legacy. As we work together, we will deliver a glossary and style guide for your brand with regular updates, to ensure that as you continue your journey within your target territory you are stepping forward in your most favourable light.
If this aligns with your global vision, get in touch now to discuss how we can help your brand delight new clients worldwide.